A gripping new telenovela, Lado a Lado, premieres on SABC2
SABC 2 is proud to announce the premiering of the new telenovela called Lado a Lado, which means “Side by Side” in Portuguese which started on Monday, 01 June 2020 at 13h30.
The telenovela will flight on Mondays and Tuesdays.
Lado a Lado (Side by Side) tells the story of Isabel and Laura, two women of different origins and social classes who share the same ferocious will, to conquer their freedom in the conservative society in early 20th century’s society. This is a theme that resonates perfectly among people between 20 and 40, not only in 21st century’s South Africa but in many other countries on our continent.A theme in perfect affinity with the audience.
That is the reason why the series has been voted « Best Telenovela » at the International Emmy Awards and has scored a 51% of average (more than one viewer out of two!) during broadcast in Brazil at the primetime slot.
This deal is also further evidence of Côte Ouest’s commitment to carry and make heard, as far and loud as possible, the stories that touch, instruct, and move the audiences from Rio to Johannesburg.
“SABC2 values the partnership it has with Côte Ouest and is excited to be bringing this multi award-winning telenovela to South African audiences. Even though the story is set in the beginning of the 20th century, the themes explored in Lado a Lado are universal and still ring true to this day; themes such as: sexism, the emancipation of women, prejudice, friendship, love, social and cultural divisions. The introduction of Lado a Lado will breathe new life into daytime viewing and the show will leave audiences enthralled and inspired.”, says Jacqui Hlongwane, Programme Manager for SABC2.
Catch Lado a Lado on SABC 2 which started on Monday, 01 June 2020 at 13h30. The telenovela will flight on Mondays and Tuesdays.