46664, clothing with a conscience, debuts at SA Fashion Week

46664 Apparel will debut at SA Fashion Week during its Winter 2012 season, taking place from September 22nd to 25th at the Crowne Plaza Johannesburg - The Rosebank. 
 
The 46664 Apparel show is on Sunday September 25th at 17h30 and is set to deliver a visual feast that takes its inspiration from 46664 Apparel’s groundbreaking print campaign. The latter is abundant with details pertaining to the life and times of 46664’s founder, Nelson Mandela – some of which (including the ducks he encountered at Victor Verster prison and the tomatoes he grew) will be featured in the ramp show.
 
46664 is of course, Mr Mandela’s prison number (prisoner 466 of 1964) from his time on Robben Island. The apparel brand has been created in partnership with 46664, one of the organisations established to further the global icon’s humanitarian legacy. Proceeds from sales of the brand will go to sustain 46664’s work to combat social injustice.
 
46664 Apparel’s core design team consists of Chris Vogelpoel, Barbara Tosalli and Craig Native. Tickets for 46664 Apparel’s Winter 2012 show are available from the SA Fashion Week website www.safashionweek.co.za